Memberships Since 1995
(buy, sell rent, rebates)

Smarties Makers Got it Right After All

Published: March 20, 2013
Concerned your guests may not like your special blend of hot chocolate? Try serving it in a red or orange cup.

orange cupAccording to a recent study in the Journal of Sensory Studies, people believed their hot chocolate had a more intense flavor when they drank it from a red or orange mug.

Apparently we identify certain colors with the characteristics of certain foods, suggests lead researcher Betina Piqueras-Fiszman, and people associate red with sweet things.

Brown packaging signals to coffee drinkers that inside they'll find a strong brew. And what about that important question "When you eat your Smarties, do you eat the red ones last?"

Would the old jingle be as memorable if you ate the yellow ones last?

No comments: