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Is it all in a Name? Ask Residents of Country Club Drive

Published: May 15, 2013
Residents of Wisteria Lane, USA might have found their property values rising during the long run of the Desperate Housewives TV series, but they've got nothing on the people who live on Country Club Drive.

According to a University of Georgia study, the value of homes with "country" in their addresses is 4.2 percent greater than similar properties located on streets that aren't "countrified". As for those lucky people on Country Club Drive, this posh address increases the value of their homes by 9.3 percent.

As reported in the Wall Street Journal's blog, Developments, the study found that Country Club Drive sounded prestigious to those looking to impress: Unlike the intersection of Lonesome and Hardup Roads, as WSJ writer Robbie Whelan points out.

But it's not necessarily all in a name.

As listing site Point2Homes suggests, it's also the ad listings that draw buyers to your Open House. A fancy address obviously helps, but so do the descriptors "exquisite," and "private" when applied to luxury properties - those listed for $5 million or more.

For the rest of us, there's always the "dream home," which comes sixth in a list of top 100 home descriptors developed by Point2Homes in its scan of 300,000 US homes. And, of course, features such as hardwood floors and stainless steel appliances.

So, for those looking for the perfect home, scan the ads for stainless steel appliances, granite countertops and spa bathrooms. But if it happens to be located on Country Club Drive, so much the better.

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