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What's With the Great Disappearing App?

Published: November 25, 2013

Choose anything you want to do and look for the top 500 (or 400 or 250) applicable applications (apps). Then visit some of their websites or try to find them on iTunes.

Regardless of the industry, topic, or function you searched for, you'll likely discover that many of these apps are no longer downloadable. In fact, it seems as though some of them never even existed - as though they, their websites, and their social media accounts simply vanished into thin air.

So what's with The Great Disappearing App? After all, apps are where it's at: Mobile app downloads are expected to hit 108 billion in 2017, and app revenue growth is projected at $46 billion in 2016.

Initially, the high turnover of apps seemed isolated to the most popular category: games. Now, that category is just an extreme example of disappearing apps. The website, SomeGeekinTN, found that 69 percent of the top 400 games in 2013 were new. The old ones? Going...or gone?

Why? Perhaps in the rush to pump out new apps, creators produce poor ones. Rushing development, cutting corners, and not updating consistently means failure. And fail they do.

According to IdeatoAppster (ITA), it costs $30,000 to $150,000 to create a great app with staying power. That's not chump change for a failed app. And what about that perfect app that does just what we need it to do. Blink and it's gone; we can't even find out why. Probably just another Great Disappearing App.

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